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March 15, 2011
Project Runway Korea's ratings soar, from special appearance of 2NE1's CL and Jeremy Scott as judges
With the sudden special guests on the judge panel of ‘Project Run Way Korea 3′, they caused a lot of joy, even to the extent of the viewership ratings.
On the 7th episode of Onstyle’s ‘Project Runway Korea 3 (PRK3)’, that broadcasted on March 12th, the viewership rating peaked at a total of 1.643% versus the typical average of 1.052% amongst 20-34 year old females.
In particular, while the typical viewership rating for females between 25~29 is 1.685%, it shot up to 2.869% yesterday. It received explosive attention from those in their 20s. The viewership ratings for households as well were typically 1.194%, however it had risen to a new record of 1.82%, demonstrating the great response to it across the public.
On this episode, the participants were given the mission of ‘Designing a stage outfit for 2NE1′s CL.’ For this special occasion, global designer, Jeremy Scott, and charismatic girl group 2NE1′s CL had made a special guest appearance on the judge panel. CL and Jeremy Scott had given harsh evaluation to the challenger’s designs.
In particular, there was even more interest when viewers saw Kim Jineun having a difficult time, mentally, after finding out about the mission to design for a junior celebrity, CL, and having to be judged by her on the panel. Kim Jineun stated, unusual from her normal self, “Han Goeun and Kim Taehee are actors so it was okay, but other than for Lee Hyori, I don’t want to make clothes for any other (singer). ” and showed that she could not concentrate throughout the entire process.
In addition, with the special appearance of global designer, Jeremy Scott, the participants were more passionate and immersed in their missions than before and a very interesting competition played out. They had mobilized their personal talents and ideas and with their unique and sensible designs, a marvellous runway show had unfolded, and created much enjoyment for the viewers.
Right after the broadcast, comments about the broadcasted flooded the program’s message board, on several blogs, and Onstyle’s official Twitter, “After Kim Taehee and Han Goeun, this time Jeremy Scott and CL appeared at the same time. Every episode I’m always surprised at the guests on PRK3.”, “As the competitors become gradually more and more fierce, I can’t take my eyes off the TV for the entire hour.”, “This round, Kim Jineun had a very tough time, and I hope that she’ll be able to show the amazing designer side of herself once again.”
Source: http://news.nate.com/view/20110313n03207
Translated by GEE at ygladies.com
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